4 Simple & Smart Investments for Your Small Biz Website

Emily Lewis

As a business owner, you want the time and money you invest in your business to pay off — even better if it’s budget-friendly. When it comes to your website, there are four simple investments you can make that deliver ROI and fit into any budget: 1) Security, 2) Mobile, 3) Speed and 4) Maintenance.

On CTRL+CLICK CAST, we discuss these website improvements in context with real-world client projects. Tune in for expert opinions on the pros/cons of these technologies, as well as practical advice on how to implement.

1. HTTPS for Site Security, Data Privacy & Brand Trust

HTTPS is a technology that protects information shared on websites. In Securing Site Content, world-renowned web developer Rachel Andrew explains the what, why and how of secure websites. She covers the core server requirements like SSL, as well as how HTTPS may soon be the default for all sites. We also discuss real-world client security needs, particularly in context with content management systems.

2. Mobile Design to Reach More Customers

(and boost your SEO ranking signal)

If your website doesn’t look or work good on a phone, you are turning customers away. But a mobile makeover can be a big investment. In Responsive Retrofits, Lea and I share different approaches to make a site mobile-friendly, using examples from real client projects with a range of budgets.

Bonus! Tune in to our episode with digital marketing expert Terri Jenkins, who explains how critical a good mobile experience is for good SEO: Google Analytics 101.

3. Speed for a Better Customer Experience

A fast site is important for all customers, whether they are on a slow network, mobile or have limited data. In Performance Optimization: A Tale of Two EE Sites, Lea and I share how we’ve tackled site speed issues for clients with different budgets and business goals. From fixing emergencies to thoughtful rebuilds, we discuss the ways to manage expectations, budgets and resources while isolating speed bottlenecks.

Bonus! Terri also details the importance of page speed for good SEO in Google Analytics 101.

4. Maintenance to Protect Your Investment, Business & Brand

In Demystifing Web Maintenance, we share analogies that explain the value and importance of website maintenance — from a business-focused, client-friendly perspective. Using non-technical explanations (complete with real-world examples), we bridge the gap between the technical aspects of maintenance and how it supports your business, values and goals.

Make sure your website delivers ROI! Tune in to CTRL+CLICK and learn how your site can support your business, while you get an introduction to the nuts and bolts of the tech. And if you don’t have time to listen to a full show, we’ve got transcripts — right on the page or downloadable in PDF format — and detailed show notes! Skim through to get all the info in less time.

What else would you like to know about your small business website? Send us your questions!

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