Avoid Google Penalties: Speed Up Your Mobile Site!

Lea Alcantara

On July 2018, Google will start penalizing slow sites on phones and tablets — is your site ready when Google flips the switch? Are you willing to risk lost sales with a slow mobile website?

Tune in to CTRL+CLICK CAST where experts explain the impact a fast, mobile-friendly website has on SEO, your CMS, your customer user experience and conversions — without confusing technobabble.

1. Improve Your Google Search Rank Through Speed

Analytics can help you gauge the success of your digital marketing initiatives — like how speed affects search ranking and conversions. In Google Analytics 101, digital marketing expert Terri Jenkins explains how a good mobile experience is critical for good SEO and how analytics can help validate this user experience.

2. Get Your CMS Up to Speed

If your site is slow, it may be time to upgrade your CMS or consider new software. But how do you decide whether to upgrade or migrate? We break down the decision-making process in CMS Upgrades & Migrations, Part 1 from a client perspective! We explain the performance benefits of upgrading or migrating a CMS, how we compare software, and quick tips on how to decide which direction to go.

3. Support a Better Customer Experience with a Fast Site

A fast site is important for all customers, but especially if they are on a slow network, are on their phone or have limited data. In Performance Optimization: A Tale of Two EE Sites, Emily and I share how we’ve tackled site speed issues. From fixing emergencies to thoughtful rebuilds, we discuss the ways to manage expectations, budgets and resources while isolating speed bottlenecks.

4. Attract Customers with a Fast, Mobile-Friendly Site

If your website doesn’t look good or work well on a phone, you are turning customers away. But a mobile makeover can be a big investment. In Responsive Retrofits, we share different approaches to make a site mobile-friendly, using examples from real client projects with a range of budgets.

Protect your search ranking with a fast site! Tune in to CTRL+CLICK and learn how your site can support your business, while you get an introduction to the nuts and bolts of the tech. And if you don’t have time to listen to a full show, we’ve got transcripts — right on the page or downloadable in PDF format — and detailed show notes! Skim through to get all the info in less time.

What else do you want to know about fast sites? Send us your questions!

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