Don't Turn Away Donors! Secure Your Website

Lea Alcantara

If your website is not safe, visitors are unlikely to stay on your site — much less share their credit card and donate to your special cause. This is a problem more and more nonprofits are facing, now that browsers warn visitors when a site is not secure.

So if your site doesn’t start with HTTPS — the technology that protects information shared on websites — it’s time to secure it now! You’ll protect your nonprofit and offer donors peace of mind.

Chrome and Safari SSL Security Certificate Warning
Don’t let this happen! Visitors will see these security warnings in Chrome and Safari if your site doesn’t have HTTPS.

5 Reasons to Secure Your Nonprofit Website

Moving to HTTPS is a smart (inevitable!) step, but how you get there depends on your goals, budget and audience, not to mention your website and the software behind it. It doesn’t have to be complicated. It is simply an extra layer of encryption — which basically scrambles and unscrambles your website content. And by investing in HTTPS, you also get the broader benefits of security:

1. Ensure Your Supporters’ Privacy

Investing in site security is the proactive and responsible solution to make sure your donors and their information are protected. For example, if a donor submits her credit card and address on your site, HTTPS protects that information.

2. Protect Your Nonprofit from Hackers

HTTPS also protects your organization from cyberattacks. The Department of Homeland Security states, “by making sure a website encrypts your information and has a valid certificate, you can help protect yourself against attackers who create malicious sites to gather your information.”

3. Build Trust & Improve Your Reputation

While security and privacy are paramount, your nonprofit organization’s reputation is also at stake. Using HTTPS and showcasing a trust badge can evoke a sense of trust and security for your donors.

4. Accelerate Your Nonprofit’s SEO Efforts

Beyond peace of mind, trust and liability protection, an encrypted site will have a higher SEO rank. As you plan your donation campaign and supporting SEO strategy, don’t ignore HTTPS as a ranking signal.

5. Increase Your Site Speed

Speed matters for your website. HTTPS serves your site much faster than plain old HTTPS. In fact, it can be as much as 91% faster! When every second counts to keep donors engaged on your site, HTTPS just makes sense.

Give your donors peace of mind while you protect your website! Schedule a FREE security consultation today

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