Get Smart About Running Your Business

Erin Lewis

Let’s face it. If you can’t run your business, you won’t have a business to run.

The web is flooded with really talented people, but not everyone is strategic about business. And that can make the difference between those who sink or swim. This topic hits close to home for us at Bright Umbrella, and we are learning how to make smarter business choices every day. If you love what you do, you should too.

As a follow up to our previous Business of the Web CTRL+CLICK recap, here’s another round of helpful business-focused episodes.

  • Practical Pricing
    Do you know if you’re really turning a profit? Are you pricing your work to include the cost of maintaining your business? Brad Weaver, Chief Experience Officer of Nine Labs, shares tips (with examples!) for accurate estimating, choosing pricing options and discussing pricing with clients.
  • Hiring a Remote Employee
    One way to grow your business is by hiring talent. But that talent may not be in your state or even your country! In this episode, we share our own story of Lea’s journey from Canada to the US and the steps we took to bring her on board as a remote employee. Listen for an overview of this process from both employee and employer perspectives.
  • Project Management for CMSs
    Project management plays a part in every build, regardless of which CMS you use. Eliza Wee discusses the most important aspect of PM: people. She also offers tips for managing expectations and scope creep, as well as tools and strategies she uses for communication.
  • Mergers & Partnerships
    Can a merger take your shop to the next level? In this oldie but goodie from our EE Podcast days, Casey Reid and Chad Crowell of Clearfire talk about why they decided to partner. They discuss the tax and legal implications of such a move, some emotional choices, and how merging could ultimately make them a stronger, more profitable entity.
  • Contracts & Business
    Do you have a rock solid agreement when signing a new client? In another deep cut from our EE Podcast archive, Paul Burton warns about non-compete and work-for-hire clauses, loopholes, and gotchas with “plain language contracts.”

Whether you are a designer or a dev, a freelancer or an agency owner, these episodes should be on your “must listen” list! And if you don’t have time for a full show, we’ve got transcripts — right on the page or downloadable in PDF format! — and detailed show notes. Skim through to get all the info in less time.

Do you have any recommendations for resources or guests to share ideas about business strategy in the web industry? If so, contact us!

Want to Know More?


Expand Your Business
Strategic Partnerships & Cold Outreach
Get Better Clients
Marketing for Freelancers & Agencies
Make More Money
Practical Pricing

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