No Time or Budget for a Mobile Website Redesign? Retrofit!

Lea Alcantara

Are you losing potential students because your website doesn’t work on their mobile devices? In a survey of private schools, Blackbaud discovered only 31% have responsive websites (RWD) — that’s “tech speak” for a mobile-friendly website that looks and works great on phones, tablets, laptops and desktops:

Just imagine a parent visiting the admission section of a non-RWD site via their phone? What kind of an impression does that leave?

Peter Baron, Blackbaud Product Marketing Manager

Not having a mobile-friendly site hurts admissions and recruitment. Now is the time to bring your site up-to-date with student and parent expectations. But what about budgets? Resources? Time!? Go for a mobile retrofit!

With a mobile retrofit, we take your existing website — the code, the graphics, the content … even your CMS! — and add mobile enhancements:

  • Your site resizes for phones, desktop computers and everything in between. No more zooming in to view your site on a phone!

  • The information most important to mobile users — perhaps your address and a map — is more prominent on tablets and phones.

  • Navigation is easy for students on phones, so they can find the information they need quickly.

  • Your text is legible on phones and tablets, and links are easy to click on touchscreens.
Collage of images that show Strathcona's main site on a MacBook, iPad and iPhone
Our client Strathcona High School saw a 26% increase in site visitors after their mobile retrofit!

Short on time and budget? Retrofit!

This focused retrofit approach is budget-friendly and faster than a mobile redesign, which can be like starting from scratch. Ask yourself if a mobile retrofit is the answer for your school:

  • Do you have a fast-approaching recruitment campaign? Because they are focused on enhancements, retrofits are faster to execute than redesigns — a good option when turnaround time is short.

  • Are you working with a limited budget? Because we use your existing website, we aren’t starting from scratch. It simply takes less time and effort to enhance than it does to build — which means you save money!
  • Do you need to attract more students? Simply enhancing your site for mobile appeals to tech-savvy students (and parents!) who are researching schools. Our high school client enjoyed a 26% increase in visitors after their retrofit launched.

  • Are you even ready for a complete redesign? A retrofit is a good "Phase 1" to kickstart a full-scale redesign. We worked with our client Galileo Camps to improve their mobile navigation now, while they are still planning their full mobile redesign.
  • Do you want to test your assumptions? A retrofit lets you test the waters of a mobile experience. You can track analytics and survey students after your retrofit to guide a future (well-informed) investment in a full redesign.

A retrofit can be a great short-term solution to ensure your site is mobile-friendly. But for long-term success, a full redesign makes more sense.

You may need a full-scale redesign if:

  • Students don't connect with your website, and your website doesn't connect with your brand.

  • Your website hasn't been touched in years, and you need a better foundation for technology that appeals to today's students.

  • You want to reach more prospective students by supporting all devices and browsers.

  • You want to attract students with rich content and interactive media, like mobile-friendly video.

  • Your site looks okay in mobile, but it's hard for students and faculty to actually work with on their tablets or phones

  • You have brand new content that just doesn’t fit your current design.

The bottom line: If you want to remain relevant in today’s tech-savvy student market, optimize your website for phones and tablets. Whichever path you choose  — retrofit or redesign  — an investment in mobile is an investment in your school’s success.

Ready to go mobile? We'll help you find the approach that works for you! Schedule a FREE 30 minute consultation today!

Want to Know More?


Budget-Friendly Mobile
Responsive Retrofits
Designing for Mobile
Responsive Web Design

Case Studies

High Schools
Strathcona High School
Science Camps
Galileo Innovation Camps for Kids

Subscribe to the Forecast

Resources for smart business and smart websites

Ready to See Results?

We've got some bright ideas — let's talk!