The Business of the Web

Erin Lewis

In our industry there is a lot of freedom and autonomy in what we do as creative people. But with freedom always comes responsibility, and it's our responsibility to also develop our “business” skills. By developing these skills, we can be more professional, work more efficiently, and ensure that our business choices benefit not only our clients, but also ourselves.

These favorites from our CTRL+CLICK archive offer some great insights into the business side of the web:

  • Professionalism with Dan Mall
    We can often get away with being pretty casual in the web industry. But casual doesn’t have to mean unprofessional! Listen to Dan discuss what professionalism means to him: communication and accountability.
  • Pricing for Profit with Marcus Neto
    Profit isn’t about greed, it’s about sustainability! Marcus offers his perspective on profit, emphasizing the importance of sales and client education. This one is loaded with resources for small business owners and freelancers alike.
  • Humanizing Business with Whitney Hess
    When running a business, it’s easy to get caught up in the details and execution of the day-to-day. Whitney talks about focusing on the humanity of business to fulfill both professional and personal goals.
  • Outsourcing to Agencies with Carl Crawley
    Creative agencies don’t all look the same and they don’t all operate in the same way. Carl talks about how his agency, Made By Hippo, operates as an outsourcing company and how this focus has led to more profit and professional satisfaction.

Whether you are a freelancer or an agency owner, these episodes should be on your “must listen” list! And if you don’t have time for a full show, we’ve got transcripts — right on the page or downloadable in PDF format! — and detailed show notes. Skim through to get all the info in less time.

Do you have any recommendations for resources or guests to share ideas about the business of the web? If so, contact us!

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