We Don’t Build WordPress Sites

Emily Lewis

WordPress is the most popular blogging platform in the world. But we don’t use it for our clients’ content management needs. In fact, we move them away from WordPress. Why?

It starts with security

Our Clients Need Secure Websites

To say WordPress is popular is an understatement. Its market share is staggering:

But as prolific as it is, it’s a big target for hackers. A quick Google of WordPress security news from just the past few months reveals how massive a target it really is — and how dangerous it could be for our clients:

  • Vulnerability can let a hacker “hijack the victim’s user account … the entire WordPress installation and underlying server could be fully compromised.”
  • Websites that utilize certain plugins may be exposed to potential attacks … to take control of the vulnerable site.”
  • Compromised plugin can redirect “visitors to phishing, malware, or advertising sites with the intention of capturing sensitive user data, distributing malware and backdoors, or generating advertisement impressions.”

A secure website is critical for our clients. It supports brand and customer trust, and helps protect both our clients’ businesses but also their customers’ data.

While no CMS is 100%-guaranteed-secure-forever, WordPress is demonstrably less secure than other choices available. But this is just one of the many reasons we choose other CMSs for our clients.

3 More Reasons WordPress Isn’t a Fit for Our Clients

#1 – It’s a blogging tool

WordPress started, and continues to be, a blogging platform. This is extremely limiting for clients who need more than a blog — clients who need dynamic landing pages, online donation tools, ecommerce and member-only portals.

To support this type of robust and flexible content management, WordPress needs extra software — AKA plugins. Sometimes they are commercial, and sometimes they are free. But they always have a cost. Every plugin you add means more time and money in maintenance and upgrade costs. Every plugin you add also means one more potential security vulnerability.

The CMSs Bright Umbrella builds with are genuine content management systems. ExpressionEngine doesn’t need plugins for the robust functionality our clients want — which also means our clients spend less on maintenance and enjoy more peace of mind.

#2 – It isn’t easy to use

WordPress’ “ease of use” is wildly overrated. Because it relies on plugins to be more than a blogging tool, it can be confusing and cumbersome for our clients to use — much less update or maintain on their own. This is especially challenging for nonprofits that rely on volunteer staff or clients with campaigns that staff only maintain once a year.

If a CMS is hard to use, it either wastes valuable staff time or, worst case, gets ignored — which means the site gets ignored and business goals aren’t supported.

Our clients' experiences with their CMSs are as important to us as their customers’ experience on the website. That why we choose CMSs like Craft and Statamic that are easy for staff to use. In fact, most of our clients can update content on their own after a brief 1-hour training session!

#3 – It isn’t up to their standards

We have clients with simple business goals, like a basic website for contact information and reputation building. And we have clients with complex marketing needs, like cross-media digital campaigns that integrate with AdWords, Salesforce and MailChimp.

But no matter the goals, our clients want websites that are fast. Our clients want unique websites that stand out from the competition. Our clients want websites that reach the broadest audience possible and even adhere to federal laws for accessibility.

WordPress themes — the pre-built look-and-feel that many WP sites rely on — are anything but unique. And they aren’t fully optimized for fast or accessible pages. That’s why we choose CMSs that let us create custom sites for our clients — optimized for everything from speed to mobile to accessibility.

We Don’t Hate WordPress

We love working with clients who have unique digital marketing challenges. And we love using content management to solve many of those challenges. But we don’t love WordPress.

It has its place. It’s just not the software for us because every time we talk to prospects and clients about what they really need, WordPress isn’t the right fit.

Using WordPress and want to know your other options? Schedule a FREE 30-minute consultation!

Want to Know More?


How a CMS Helps Your Business
Demystifying CMSs for Clients
Which Direction Is Best?
CMS Upgrades & Migrations, Part 1

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