We Focus on the Tech, So You Don't Have To

Emily Lewis

Most of our clients don’t know what makes their websites tick. They do understand digital marketing and are experts their industries. They are even comfortable updating their site content. But the technical details can be intimidating and confusing.

That’s why we skip the “tech talk” and discuss your website in terms you can relate to. And it’s why we created our Demystifying the Web podcast series, so you can hear firsthand how we make the technical more relatable.

The Blueprint for Your Site

Web design is like designing a home. It’s the house plan, its layout and the interior decoration. In Demystifying Web Design for Clients, we defined information architecture (IA) as organizing your site content — similar to how you may form the blueprint for a house.

When working with an architect, you define:

  1. what rooms you need,
  2. where they should go in the house and, specifically,
  3. where the rooms are in relation to each other — Do you need easy access between the kitchen and dining area? Or maybe you need the kitchen close to the laundry room?

IA is the same process, but with your website content.

  1. Do you need images, video, text, forms?
  2. Where should that content go on the site?
  3. Should content relate to each other? Cross-promotions?

No More Acronym Soup

Web development is often associated with acronyms — HTML, CSS, JS, SEO, XML. It’s really just the process of building a web site; translating the design into an interactive experience. In part 2 of our series, we explored how similar development is to building a car.

For example, HTML is foundation code used to create a website. It’s also just like the frame of your car that needs to be in place before you can even think about things like paint color and upholstery.

And those aesthetic elements of your car? That’s just like CSS for your website, which is the code that handles the look-and-feel.

Go Beyond IT Decisions

A content management system — or CMS — is the software behind your website; what you use to add or edit content. For our 3rd episode, we challenge the misconception that, as software, choosing a CMS is strictly an IT decision.

In reality, it is a business decision. That means we don’t need home or car analogies to talk to you about content management. We need to know your business.

For example, we may ask: “how do you want customers to contact you through your website?” You may answer that you’d like customers to schedule a free consultation with you, as well as send questions or messages.

The conversation isn’t technical, but it tells us what kind of CMS software we can recommend to give you those features.

Oil Changes Are Cheaper than a New Engine

In the last of the series, we focus on maintenance and how all parts of a website need to be kept up — much like a car or house need to be maintained. For example, your CMS software needs to be kept up-to-date.

This is much like getting a regular oil change. You can skip it, but it will damage your engine eventually. And the costs for repair will be much more than the cost of an oil change.

Skipping CMS software updates may keep your site running, but it could also make you vulnerable. The cost of an update is nothing compared to the cost of rebuilding your customers’ trust after their data was hacked.

The Foundation of Our Client Relationships

We don’t want you to be intimidated or confused. We want you to understand how the recommendations we make impact your bottom line for the better. We want you to feel comfortable and understand how your website can best support your business. All you need to bring is your business expertise — we’ll bring the technical know-how to help you succeed online.

Want to understand your website better? Tune in to our Demystifying series!

Want to Know More?

Case Studies

Regular CMS Upgrades
Sutin, Thayer & Browne
Monthly Support Retainers
Galileo Innovation Camps for Kids
Security Upgrades
Ultimate Reminders™

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