Web Design Fundamentals

Emily Lewis

Are you a web designer? Is your process effective? Are you following best practices? Not just for design, but for users?

Our latest selection of CTRL+CLICK CAST episodes feature discussions with design and UX experts about these fundamentals. If you are new to web design or could use a refresher, these episodes will strengthen your foundation for user-focused, mobile-friendly design!

Color, data, process, accessibility — these are all essential to designing for today’s web users, but are you doing them right? Tune in to learn the best practices that make the difference between web design that just looks good and web design that connects.

  • Color
    Illustrator Geri Coady offers her take on appropriate color choices for web design. Reaching far beyond aesthetics, Geri dives into how color affects accessibility and user experience (UX), and recommends tools for testing color decisions on the web.
  • Accessibility 101
    Accessibility advocate and developer Greg Tarnoff breaks down the basics of accessibility.  He explains accessibility myths and benefits, and the consequences of neglect. We also talk about how accessibility affects the entire workflow, starting with design.
  • Data-Driven Design
    UX expert Matthew Oliphant explains how data can (and should!) inform critical design decisions. We discuss testing assumptions before a project begins, as well as how UX research affects process and the project lifecycle. He also shares different ways to test a website or app, real-world scenarios of testing, and ways to make sense of it all to fulfill client and user goals.
  • Designer-Developer Collaboration
    Viget’s Megan Zlock and Owen Shifflett share tips for a productive, collaborative and enjoyable designer-developer relationship. We discuss misconceptions from both perspectives, advice on how to communicate better, and what tools and resources help increase designer-developer harmony.
  • Demystifying Web Design for Clients
    If you can’t effectively talk to your clients (or boss or even colleagues) about web design, then you will struggle to meet their goals and expectations. In the first of our series on how to talk about the web in non-techy terms, Lea and I share analogies and scenarios that more clearly explain the value of web design from a client perspective. With human-friendly explanations (complete with examples) we bridge the gap between what we do as web designers, and how it relates to client values and goals.

If you design for the web, these episodes should be on your “must listen” list! And if you don’t have time to tune in to a full show, we’ve got transcripts — right on the page or as a downloadable PDF — and detailed show notes for every episode!

Are there other web design topics you want to know more about? Tell us!

Want to Know More?

Articles

Design That Stands Out
Designers! You Should Have a Signature Style
Content Management
CMS Fundamentals
Design That Gets Results
Clients! You Need a Signature Design Style

Podcasts

Content Strategy
Content-First Design
Communication & Collaboration
Design Deliverables
Tech Made Simple
Demystifying Web Design for Clients

Subscribe to the Forecast

Resources for smart business and smart websites

Ready to See Results?

We've got some bright ideas — let's talk!