5 Reasons Your Nonprofit Website Needs to Be Speedy
1. Increase Donations
If a site stalls, do you stick around while it loads? No. Donors are no different. Obama’s 2011 fundraising campaign raised an additional $34 million when the website page load dropped from 5 seconds to 2 seconds — that’s a 14 percent increase in donation conversion with just 3 seconds of improvement!
2. Stand Out During Holiday Giving
Supporters consider a number of causes and nonprofits before donating. And many will revisit websites as they make their decision. But the New York Times notes that “people will visit a web site less often if it is slower than a close competitor by more than 250 milliseconds.” That’s milliseconds! If your site is slow, a potential donor is more likely to leave your site — and end up supporting another organization instead!
3. Reach Mobile-Savvy Donors
21% of online donations in 2017 were mobile donations. If you want to reach the vast majority of U.S. adults, your site needs to be speedy for all users — even those on slower mobile networks or limited-data devices.
4. Improve Google Search Ranking
Your fundraising success not only depends on direct outreach, but to organic search as well. And next month, Google will officially consider page speed in your mobile ranking. A faster site can improve your search ranking — extending the reach of your fundraising efforts.
5. Support Staff Productivity
In the busy world of nonprofits, staff (and volunteers!) often juggle multiple responsibilities, including managing the website. If your staff has to worry about the headaches of a sluggish site, that’s time not spent on supporting your mission.
Speed Improvements for Every Budget
Ready to see better fundraising conversions? Start with a free consultation!