Stable, Speedy Sites Support Conversions

Want to sell a product? Your online store needs to be fast, even for users on slow networks. Want to increase enrollment? Your site has to appeal to today’s tech-savvy students on their iPhones. Want more web leads? Search engines like Google favor speedy, mobile-friendly sites.

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It doesn’t matter what your goals for the web are. Most web visitors expect a site to load in under 2 seconds, and every additional second delay causes a 7% drop in conversions. If your site is slow, you won’t get the results you want.

That’s why Bright Umbrella builds sites that are speedy from the ground up. We help you reach your goals by reaching your audience — even those on slow or mobile networks.

Whatever Your Industry,
Performance Matters

When considering website improvements and features, the one finite measure is time. Speed improvements directly improve conversions and drive attrition down. We understand how to build sites that start with a focus on performance, and we know how to audit and optimize existing sites for faster page loads.

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Speedy Sites for Mobile Users

92% of U.S. adults own a cellphone. As mobile usage grows, your site needs to be speedy for all users, even those on slower networks. Bright Umbrella specializes in performance- and mobile-friendly sites, focusing on best practices for development and optimizing content management system (CMS) output.

Meet High Traffic Demands, Anticipate Spikes

If you rely on large email campaigns that drive traffic to your site, you know that being offline at those critical moments isn’t an option. For Amazon, one minute of downtime cost them $66,240! Bright Umbrella understands that performance is more than just speed. It’s also how well your pages support ever-changing factors like traffic spikes. Our performance monitoring, maintenance and support allows you to focus on your business, while we take care of your site’s needs.

Find the Root of Speed Issues

You can’t fix a problem if you don’t know the issue. And a site’s various moving parts can make pinpointing trouble spots a frustrating mystery. With 20 years of experience, we know websites and CMSs, and we can efficiently discover and fix what ails your site. Our top-to-bottom performance review and analysis relies on leading diagnostic tools to uncover ways to make your site work faster. For our client Galileo Camps, we improved average server times from a dismal 2 seconds to 200ms — that’s 10x the original speed!

Help Search Engines Find You

We know how important it is for your organization to do well with search engines. It’s a critical path to reaching broader audiences. And website speed directly impacts your search ranking. That’s why we build websites that are speedy, work great on slow mobile networks and score well in performance tests. For our client Nichols College, we improved their Google PageSpeed server response time by 70%!

Decreasing Administrative Headaches

Time is money — not just for your site’s audience, but for your staff. Managing a sluggish site can lead to nightmarish administrative tasks and troubleshooting during important campaigns. An optimized site, inside and out, allows your staff to focus on more important things like responding to your audience’s needs.

Return on Your Investment

Whether it is a new or existing site, investing in speed improvements also means greater potential ROI thanks to more conversions and less attrition. When Walmart cut its load time, conversions rose 2% for each second saved! In real dollars: if your ecommerce site makes $100,000 per day, and you reduced load time by just one second for a 2% increase in sales, that’s an added $730,000 in revenue per year.

Slow Site Hurting Conversions?

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We build speedy sites that support your marketing goals!

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