Alberta Occupational Health Nurses Association
A Healthy Website
Integrated occupational health and safety services for employers and employees
AOHNA is a membership association, but their website wasn’t effectively serving their members. Their site looked old and was hard — and expensive! — to update, which meant their content stagnated and wasn’t an effective resource for members. We worked closely with AOHNA to understand their top priorities: improving brand perception and growing their membership.
To start, we defined a content strategy and information architecture for the site focused on member access. We reorganized the site so resources were easier to find, and we designed a secure members-only area for exclusive content and PayPal payments. And for the site design, we established a consistent, professional user experience that showcases the best of the AOHNA brand, which builds membership pride and improves external perception. We also gave the association a new avenue for sustainability with the introduction of advertising on the site.
With non-technical users in mind, we customized the ExpressionEngine CMS control panel experience, allowing for faster, easier updating. A complete data import from their old system allowed a seamless integration of old content and member data into the new system. We also implemented new membership features for both members and admins!
Bright Umbrella prides itself in creating sites that are useful. Members can now search a private membership directory, access their personal member certificates and receipts, and update their personal information. Admins, meanwhile, are now able to group members easily, see who is expiring and target communications based on member type.
- Increased traffic
- Better brand consistency
- Maintenance cost savings
- Secure members-only content
- Membership payments and profile updates
- Increased member value with online job board
- Better site monetization with online advertising
- ExpressionEngine CMS Development
- Content Strategy
- Information Architecture
- User Experience Design
- Interface Design
- Graphic Design & Illustration
- Data Imports
- Maintenance & Support