Brand & Rebrand
Focused, topical podcast featuring diverse voices from the web industry’s leaders and innovators.
CTRL+CLICK CAST started as EE Podcast. In 2011, Bright Umbrella took over production of the EE Podcast, with Lea and Emily as co-hosts. To launch the “new" EE Podcast, we defined a new brand, designed a new site and built an ExpressionEngine content management system. We even designed stickers and t-shirts!
Two years later, we expanded the podcast's content beyond EE to all content management systems, along with the design, dev, business and culture that surround them. This meant a new name and a new brand. But we also wanted to assure our listeners, guests and sponsors that they could expect the same great podcast and reliable schedule. We managed the re-brand to CTRL+CLICK CAST with a new logo and subtle visual changes to the web site that reflect the new goals and energy of the podcast, while hearkening to the original look-and-feel.
As producers of CTRL+CLICK, we manage all aspects of the podcast: editorial planning, scripts, guest scheduling, community outreach and sponsor engagement. It's a business. And one that offers us a unique perspective that benefits our clients, because we aren't just developers. We are invested owners who understand the challenges, highs and lows of running a business.
- Stronger brand recognition
- Better brand consistency
- Online advertising integrated in the CMS
- Efficient and effective production workflows
- Maintained listenership through re-brand
- ExpressionEngine CMS Development
- Content Strategy
- Information Architecture
- User Experience Design
- Interface Design
- Copy Editing & Writing