Brand & Rebrand

Focused, topical podcast featuring diverse voices from the web industry’s leaders and innovators.


Screenshot of CTRL+CLICK CAST project

CTRL+CLICK CAST started as EE Podcast. In 2011, Bright Umbrella took over production of the EE Podcast, with Lea and Emily as co-hosts. To launch the “new" EE Podcast, we defined a new brand, designed a new site and built an ExpressionEngine content management system. We even designed stickers and t-shirts!

Two years later, we expanded the podcast's content beyond EE to all content management systems, along with the design, dev, business and culture that surround them. This meant a new name and a new brand. But we also wanted to assure our listeners, guests and sponsors that they could expect the same great podcast and reliable schedule. We managed the re-brand to CTRL+CLICK CAST with a new logo and subtle visual changes to the web site that reflect the new goals and energy of the podcast, while hearkening to the original look-and-feel.

As producers of CTRL+CLICK, we manage all aspects of the podcast: editorial planning, scripts, guest scheduling, community outreach and sponsor engagement. It's a business. And one that offers us a unique perspective that benefits our clients, because we aren't just developers. We are invested owners who understand the challenges, highs and lows of running a business.

Results Delivered

  • Stronger brand recognition
  • Better brand consistency
  • Online advertising integrated in the CMS
  • Efficient and effective production workflows
  • Maintained listenership through re-brand

Services Provided

  • ExpressionEngine CMS Development
  • Content Strategy
  • Information Architecture
  • User Experience Design
  • Interface Design
  • Copy Editing & Writing

Archive Page

Screenshot of CTRL+CLICK CAST Archive

Social Media Episode Graphics

Screenshot of Social Media Image: 2 Guests
Screenshot of Social Media Image: 1 Guest

Logo Identity Work

Screenshot of CTRL+CLICK Logo
Screenshot of CTRL+CLICK Share Images

Sponsor Brochure Pages

Screenshot of CTRL+CLICK CAST Sponsor Brochure Cover
Screenshot of CTRL+CLICK CAST Sponsor Brochure Page

Ready to See Results?

We've got some bright ideas — let's talk!